Everybody Forward is a multi-platform initiative spanning TV, Outdoors, Social, and Online Video; spotlighting Shell's investments in renewable energy with a dual focus on their new Indy 500 renewable race fuel and implementation of sustainable stadium lighting for the Houston Dash women's soccer team.
Responsible for designing the custom car wrap and fire suit for the Shell Team Penske Indy 500 Car, driven by Josef Newgarden.
These designs became iconic visuals for the campaign and were featured across various media platforms.
Newgarden went on to win his first-ever Indy 500 in the newly designed car and suit, adding significant visibility and impact to the campaign.
