Bringing Brand Stories to Life Across Retail Platforms
Our team ensures that every brand we support is represented with up-to-date, high-quality imagery across all major retail partner platforms. When a brand rolls out a new or refreshed Visual Identity System (VIS), we collaborate directly with brand managers and marketing teams to translate their vision into cohesive, shoppable experiences.
From optimized search content and product detail pages to enhanced A+ and Brand Store experiences on Amazon, we leverage retailer tools to expand brand presence and impact.
Bringing Brand Stories to Life Across Retail Platforms
Beyond e-commerce giants, we also partner with retailers like 7-Eleven to enhance mobile shopping through the 7NOW app—improving the user experience by incorporating intuitive pack layouts and informational overlays that help customers make confident decisions faster.
Internally, I had the opportunity to lead the branding of our Digital Integration Organization (DIO), creating a visual identity system that includes a logo/wordmark and custom icons for each business unit—tea, still, sparkling, juice, and FSOP.
This branding now appears across internal communications, from presentations to email signatures, reinforcing our team's unified presence within the organization.
